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Different Strokes
For Mike Weinzierl, president, Professional Graphic Communications, Cranberry Township, Pa., specializing in direct mail has been a good way to replace lost forms business. In fact, it's been so good it now makes up more than 50 percent of his company's business.
Five years ago it wasn't even half that. Though some companies might be wary of investing so heavily in one product line, Weinzierl said it's just a matter of finding a niche.
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