Fifty-nine Percent of Small Businesses Say Social Media an Asset to Business
3. Consider your Objectives: Whether you want to improve awareness of your brand, listen for customer comments about your business, or track what your competitors are up to; it's important to establish your objectives and focus on them. Social Media can be incredibly time consuming if you approach it randomly.
4. Join the Conversation: You may as well participate; the conversation goes on whether you choose to take part or not. By participating, you get to tell your part of the story.
5. Inform Rather than "Me-form": When you encounter a post, or series of posts, that you can add value to, do it. But you will do well to think in terms of contributing to the conversation rather than making a blunt sales pitch.
6. Understand your Target Audiences: Knowing the needs and engagement-style of the people you want to connect with will give you a much better chance of having a positive experience with the conversations you join.
7. Practice Makes Perfect: Refining your social media efforts by testing different ways to improve your engagement with agents and small business owners is a smart approach. Social media is definitely not a one-size-fits-all environment. Find what works best for you.
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- Reno, Nevada
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