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Oliger agreed that in order to successfully sell a form/label product, a distributor must examine the client's whole system from start to finish.
"It's a matter of system selling,' " Oliger explained. "The cost of the product may increase when converting to a form/label combination but the customer's overall cost will decrease due to the efficiency in the process."
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- Places:
- St. Clair Shores, Mich.
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