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Whereas business-to-business applications are more straightforward, Quinlan noted that the consumer-oriented nature of these packing lists brings aesthetics into play, including everything from simple spot-color jobs to eye-catching four-color process designs and higher print quality. "A packing list can become an effective selling tool," he said. "You already have the consumer's attention, so why not take the opportunity to include information about special offers, discounts or even promotional codes to drive Web site traffic?" In some instances, custom-printed liners that showcase logos or brand names once the label has been removed lend additional profit-boosting potential for all involved.
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- People:
- Jack Schall
- P.J. Quinlan
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