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As always, understanding the application—whether offering integrated or combination products—is key to customer satisfaction.
Quinlan stressed that the end-users' software drives the decision of whether or not to use an integrated label. "Normally, there is a system already in place, and distributors will duplicate whatever the software requirements are," he said. "Operating software runs businesses today, so we don't often see distributors going out and creating a sale from scratch. It's more a case of seeing if the ability exists within the operating software to accommodate the product. Or, if not, what is the customer going to have to do from a programming standpoint to get it off of the ground?"
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- Jack Schall
- P.J. Quinlan
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