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Printed on GPA's Ultra Photo 110# Starlight Photo Lustre Paper for HP Indigo presses, this promotion highlights how the right substrate enhances high-end promotions. This luminescent sheet offers exceptionally high depth of contrast to give any image added dimension for maximum impact. Two versions of this mailer were created: one featuring a sports car and encouraging the recipient to stop in for a test drive, and the other featuring a luxury car promoting a special financial incentive. Using personalization and an attention-getting substrate, this promotion is a prime example of a direct mail piece designed to get noticed and generate responses.
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