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We meet with our Owner Advisory Council monthly. [The council is a group of owners elected by other Proforma owners to represent their region.] They keep us educated on the realities of the marketplace and give us guidance on how to best utilize our resources. Their input is invaluable for keeping a pulse on market trends and identifying areas we need to focus on as a company.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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