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In addition, Phil Wilson chose wet offset instead of dry offset printing—producing cleaner, crisper and higher quality results. From there Highland produced stock tab on any length runs while specializing in odds and ends.
"Some distributors only needed one or two cartons of this or that. So, if you were the only one that had the product, and you did a good job on it, you just hoped that sooner or later they'd use you for other products as well," Phil Wilson explained. With stock tab production accounting for 70 percent of its yearly sales, Highland's tactics paid off.
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