Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Look at your written material. While you may not be able to influence the collateral created by your corporate office, you can control what’s in your own e-mails, letters, PowerPoint presentations or proposals.
Focus on the Impact
After you’ve eliminated the fluff, you may not have much to say about your product or services—which is good. All people care about is the difference you can make for their organization—which is your value proposition. It’s time to get to the heart of the matter. So get out there and talk to customers and determine what that might be.
0 Comments
View Comments
Related Content
Comments