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- Quality and innovation in graphics, decoration, shape and structure
- Functionality
- Shelf stand-out
- Adding value to the brand
- Luxury feel
The Glengoyne 25-year-old Highland single malt Scotch Whisky package took first place as it exuded quality and luxury. As a premium brand, its packaging had to be of the highest quality and give the impression that no expense was spared. The InnerWorkings' team accomplished this by using special paper, foil blocking, UV varnish and an oak-finished base with its etched slogans and beautifully manufactured removable parts. Judges agreed that the packaging impressively reflected the quality of the 25-year-old malt it contained.
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