Innovation Vaults Veterans to the Forefront
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For Nichols, who heads an operation of 42 employees, success is the result of two, long-term, strategic decisions: embrace print and communications technology and diversify the company's emphasis away from products and toward services.
"If I could put my finger on any one thing that sets us apart," said Nichols, who served eight years on the NBFA Board of Directors, "it is that in 1982, we as a company made a philosophical change. We recognized that technology was going to have a fundamental impact on our business, so we made the change toward becoming a service organization with a focus on customer relationships and moved away from product-based sales.
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