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"The piece really dispels misconceptions about the issue in a way that is helpful for our customers," she said.
For example, the brochure gets the discussion rolling by encouraging customers to consider whether pixels are greener than paper. This question is important because many people believe electronic media are more environmentally friendly than paper and have a smaller environmental footprint. Before making that determination, International Paper advocates the right questions and knowing the facts of the various trade-offs between electronic devices and paper.
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