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Jeff Prettyman, executive vice president/director of marketing, for NextWave Digital Color Printing, Alpharetta, Ga., said the market for four-color variable imaging is up and he expects it to grow tremendously during the next few years.
NextWave produces variable imaging mostly on marketing pieces such as brochures and sales sheets as well as direct mail. "With good database management, one-to-one marketing is relatively easy," he noted.
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