IWCO Direct Bolsters Digital Color Capabilities
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IWCO Direct has aggressively built its digital capabilities in recent years. Digital equipment is vital to managing and producing complex, highly targeted direct marketing communications packages, which are enhancing open rates and engagement levels.
The iGen 4 provides even greater color consistency than IWCO Direct's versatile, high-quality iGen3 digital presses that have been installed at the Chanhassen and Warminster, Pa. facilities. The iGen4 also features an inline spectrophotometer to measure color fidelity. With the installation of the new digital press, the company moved an existing Xerox DocuColorTM 8000AP from Chanhassen to its Downey, Calif. facility, expanding the digital color print capacity at that facility as well.
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