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Webb also noted media shifts over the past years are evident in the employment data. “The only content creation sector that has had an increase in employment is public relations. It’s an affirmation of the strength of the Internet and its ability to reach audiences through search engines and other new formats,” he said. “It’s essential [for] printers [to] tap into this trend with efforts that make public relations promotions, events and sponsorships more effective with their target audiences.”
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- People:
- Joe Webb
- Places:
- Lexington, Kentucky
- U.S.
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