Kodak Traceless Color-Shifting Inks Double Brand Protection
Headquartered in Rochester, N. Y., Kodak’s traceless color-shifting inks safeguard brands and products with both overt and ultra covert protection in one simple step. The latest addition to Kodak’s security portfolio makes implementing a layered security strategy simple and cost-effective. The development will be of special interest to manufacturers of pharmaceuticals, consumer electronics and luxury goods.
Once applied, color-shifting inks change color when the angle of view changes. The inks allow brand owners, retailers and consumers to see immediately whether the products they sell, purchase and use are authentic.
In addition to a visible layer of protection, Kodak’s traceless color-shifting inks offer a unique feature—a second ultra covert layer of protection through embedded Kodak’s traceless markers. The markers can only be detected with Kodak’s handheld traceless imaging reader, providing a dual layer of security.
Unlike many color-shifting inks currently available, Kodak’s traceless color-shifting inks are press-ready inks with the traceless markers already added. The inks are ready to use; there is no need to purchase pigments from one supplier, varnish from another and then mix the components onsite.
(EMD Chemicals—the North American chemical sector of Merck KGaA and a global manufacturer of specialty chemicals—has teamed with Kodak to provide this solution.)
Kodak’s traceless color-shifting inks are available in seven color pairs that can easily integrate with today’s innovative package designs. They are printed using standard flexographic printing with UV curing.
For more information, visit www. kodak.com.