Kodak’s MarketMover Services Program Adds Targeted Sales Modules for Finance and Education
Because many printers today lack the internal marketing resources necessary to identify and capture new business in vertical markets, the MarketMover Services program is a critical asset in the marketing toolkit of a growing print-for-pay business. For example, the strategies and content of the financial services TSM help print service providers address the business needs that financial services firms have with new customer acquisition, customer retention and cross selling, and cost reductions from streamlined business processes. The education module is designed to address recruitment, fund raising and event marketing, by helping with programs such as customized collateral and student welcome kits, campaign microsites, personalized sales programs and event marketing kits.
- Companies:
- Eastman Kodak Co.