Insure Success
Look on the bright side of insurance-oriented products
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21st Century Insurance used a mailer exemplifying how creative design delivers the correct message. The teaser included on the rear windshield of the automobile, featured on the front of the mailer, initiates curiosity among recipients. After turning over the piece, individuals will notice two brief questions prompting them to reflect on how their money is spent (shown). User interaction is encouraged as end-users are instructed to open the hood of the car where they can learn about free incentives for choosing this particular company.
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