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Smart cards also make great advertising vehicles. Whether businesses decide to offer customers memory-only cards as part of a customer loyalty program, or microchip-enhanced cards for a custom application, smart cards can drive sales and build brand identity. "Smart cards portray the image of a high-tech company with a progressive outlook," noted Ken Greenwood, business development manager, SchlumbergerSema, Austin, Texas. "Plus, they offer an opportunity to advertise on something people carry around in their wallets."
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