The personalized coupons are much more functional and effective than other coupon formats, such as newspaper circulars, checkout coupons and nonperforated cut-out, mass-marketed direct mail coupons. In addition to coupons, GPA’s mailer is perfect for tear-off cards and tickets.
“The future of direct mail advertising is data-driven print implemented through digital color printing technology. This technology breaks through the clutter of mass mailing because it delivers relevant information to the audience, getting the right message to the right person at the right time,” said Patricia Sorce, Ph.D., primary author of “Data-Driven Print: Strategy and Implementation,” and co-director of the RIT Printing Industry Center and Administrative Chair of the School of Print Media, Rochester, N.Y.