Communication Breakdown
Manufacturers and distributors can increase their sales to the health-care market by designing patient-friendly forms
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Whether addressing patient literacy or prescription fraud, distributors must do their research to provide the best possible solution for end-users. “Selling to hospitals is no different than selling to any other industry,” stressed Grounds. “Distributors must find out their needs and issues and then find solutions. With the advent of hospital buying groups, it is difficult to just walk through the door of the purchasing department at a hospital and sell them something. It is necessary for distributors to do a little homework to find out if they are part of a buying group.” Once this is done, create a form that is just what the doctor ordered.
0 Comments
View Comments
Related Content
Comments