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The cruise line's website along with the simple message “Escape to the islands!” were imprinted in bright white, which tied in with the pen’s raised white dot grippers.
At the end of the cruise, guests received their own pen and a “report card” to rate their experience. The cruise line reported a higher participation rate than before it had started giving out pens. One frequent cruiser remarked that having the pen with them was a constant reminder of the good time they had had and a subtle impetus to return for another “escape.”
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- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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