Mohawk Announces New Lynda.com Educational Series: “Choosing Paper”
This beautifully shot series of videos with paper expert Chris Harrold, Mohawk’s vice president of business development and creative director, is geared to designers, creatives and students. Close-up shots of different types and weights of paper help demonstrate the most effective strategies to successfully choose just the right paper to support every type of design project, from luxury packaging to short-run letterpress.
“Paper is a powerful communicator, on par with copy and design in its ability to deliver, enhance and create memorable impact,” Harrold said. “It conveys information that our brains unconsciously translate into thoughts and emotions. If well considered, paper can transform a good design project into a great design project.
“For designers, paper is where design leaps off the screen and into your hands, so creatives must know how to choose the most appropriate paper for every print job,” he continued. “This course will help creatives understand how to maximize this very important material to make printed projects more beautiful, effective and memorable.”
"Paper is such an essential design element that too often gets overlooked, or worse, the wrong paper is chosen because of a lack of understanding,” said Kristin Ellison, Lynda.com content manager at LinkedIn. “We are thrilled to work with Mohawk and to have Chris Harrold as the author. It’s an invaluable course that every designer and every client working on a design project should watch.”
This new course explores how fine paper is manufactured, how the physical properties of paper impacts a final printed project, and how to use industry tools to find just the right paper for a design project. Additional topics covered include:
- Examining paper finish, texture, color and weight
- Using coated vs. uncoated paper
- Papers for packaging
- Finding paper samples
- Working with printers
For more information about Mohawk, visit www.mohawkconnects.com.