Mohawk Launches New Skytone Swatchbook
Cohoes, New York-based Mohawk, a privately owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, announced a redesigned swatchbook for its Skytone paper grade.
Designed by Hybrid of San Francisco, the Skytone swatchbook is second in a series of nine newly redesigned swatchbooks developed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.
Mohawk's Skytone has not changed, but the new swatchbook is designed to give paper specifiers a fresh look at the grade. The swatchbook showcases a collection of 12 pastel shades that evoke the look and feel of genuine parchment paper. Mohawk Skytone papers are ideal for end-uses, such as certificates, diplomas, invitations, awards, announcements and photo frames-as well as any project that calls for an old-world, authoritative, official appearance. Skytone's vellum surface and distinctive formation vary naturally throughout each run, making every sheet unique.
FSC certified and made with 30 percent postconsumer waste fiber, Mohawk Skytone is manufactured with wind power. There is even an extensive line of matching stocked envelopes available in a variety of styles and sizes.
New Swatchbook Series
Measuring 9x6", the new swatchbooks are significantly larger than Mohawk's previous collection. Each book features consistent branding, including similarly designed covers and colorful, eye-catching spines displaying the Mohawk logo, swatchbook name and a paper grade descriptor in vertical type.
"The new Mohawk swatchbook series was designed for beauty and utility, to help designers discover the impact of paper, color and texture," said Chris Harrold, vice president of business development and creative director for Mohawk.
The swatchbook collection utilizes a new key system featuring solid black dot icons to indicate offset papers and a black dot with "D" icon to indicate offset and digital papers. The waterfall display shows available colors and basis weights. A chart located opposite the waterfall of papers contains details including basis weights, sheet sizes, recycled content, caliper and sheets per carton. The swatchbook ends with a details section containing physical properties and important paper attributes that were previously only available separately in the Mohawk Code Book. Fey Printing, based in Wisconsin Rapids, Wis., produced the Mohawk Skytone swatchbook.