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Forward-thinking distributors, then, are turning to e-commerce to grow their companies and provide value to customers.
According to Osborn, XML (eXtensible Markup Language) offers quick interoperational flexibility. "With the right middleware, XML allows any system to talk to any other system," he explained. "Proactive distributors can present trading partners with a viable 'front office' solution—e-commerce—and a strategy for integrating it with their existing back office or accounting systems.
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