Piggybacks Hold Their Ground
A third product threatening to gobble up a portion of the piggyback market is the integrated label. "Typically, integrated is less expensive and more convenient," said Shanley, "which is why they've taken over to some degree."
However, because integrated labels are diecut out of the base substance—generally paper—label material options are limited.
"People will always want a label that is different from the form stock," said Skuros. He added that this is especially true when it comes to expensive label materials such as polyester and vinyl. "An integrated product would simply be above and beyond reasonable cost."
Additional limitations include reduced form stability—in instances where the label constitutes a large portion of the form—as well as the inability to read messages printed underneath the label.
Despite everything, the development of viable alternatives to piggybacks goes on, optimistically and without pause.
"Companies like ours are constantly experimenting and trying new things," noted Skuros. "Five years from now we're going to be able to offer products we didn't think were possible—people are going to be astounded by what they see."
By Misty Byers