PINC Rebrands as Visual Media Alliance
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"In fact, we already have strong ties to these segments," Nelson says. "Some 25 percent of our membership is already from one of more of them."
Nelson points out that the big picture reveals that all of these segments are morphing into one another. For example, prepress houses are now heavily into producing images for web and print delivery. That can be said for graphic design and creative firms as well. Publishers, once considered a print-only medium, are using new methods of electronic delivery. Printers are offering services like Web-to-Print ordering and fulfillment, data analytics, and campaign management.
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