The survey also found that consumers are less likely to discard unopened mail (31 percent)—including new product brochures, catalogs and other advertising materials—than they are to discard unsolicited e-mails about new products (53.2 percent).
In addition, the survey probed consumers on specific advantages they see in mail versus unsolicited e-mail and telephone calls. Compared with other communications channels, including e-mail and telephone, survey respondents found mail to be: less intrusive — doesn’t interrupt other activities (45.3 percent); more convenient — can be saved and considered at leisure (40.2 percent); less high-pressured — lets you consider your decision (30.2 percent); more descriptive — lets you picture the offer (22.7 percent); and more persuasive — encourages you to respond (12 percent).
- Companies:
- Pitney Bowes
- Places:
- Stamford, Connecticut