Postmaster General Promotes Convergence of Mail and Digital Technology at the National Postal Forum
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"We're building this platform to bring physical content onto the same screen as the user's digital content," stated the Postmaster General. "The potential is enormous for this industry—because it will create a daily bridge from your mailed content to your digital ecosystem."
In her keynote address, Brennan said that the current pilot test generated a high level of digital engagement, with nine out of 10 people who participated in the pilot checking to see what's in their mail every day. The pilot test will be expanded to New York City later this year.
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