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She discussed the benefits of digital printing and gang runs to reduce film and save materials, as well as the increasing availability of carbon-neutral paper. She also advocated soft proofing when working with clients. “Utilize PDFs whenever possible,” she advised, “and ask [clients] if it is really necessary for you to print so many comps.”
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- Companies:
- Eastman Kodak Co.
- People:
- Gray Areas
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