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An example of Addventure Products' direct mailers is pairing a compressed T-shirt with a coupon. Also, packaging an insert card inside a T-shirt is a perfect promotional method for forms distributors to convey their information.
Addventure Products has found that its most popular use for combination packs is in the entertainment industry. "With a purchase, end-users will receive a free shirt, which is attached and compressed to a DVD or CD package," said Peraza. "It is a very successful promotion because there is no need for the customer to mail in for the giveaway."
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- People:
- Adrian Peraza
- Julie Sargeant
- Places:
- Pembroke, Mass.
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