Promotional Items Can Dress Up Business Forms Products

Items such as decorative mailers and compressed T-shirt packaging give business forms products a much-needed boost.

Let's face it—business forms products are extremely functional, but sometimes they need a touch of promotional pizzazz to get noticed. That's where MacPac, Pembroke, Mass., steps in. "MacPac's decorative mailers are an exciting range of envelopes designed specifically to bring attention to promotions or premium products," said Julie Sargeant, marketing director. "With vibrant metallic colors and a range of other options, including custom printing, these mailers create more eye-catching products. No one can resist opening our Deco Bags or Deco Bubble Bags."

Mass mailing is the most popular application for MacPac's decorative metallic mailers. According to Sargeant, snazzy packaging makes follow-up incredibly easy. "Imagine telemarketing or customer service staff being able to reference the product follow-up by stating 'The information was enclosed in a blue, decorative metallic mailer,'" she explained. "This will bring instant product recognition and, for sure, customers will still have the mailers—with the information still inside—on their desks or in their files."

Sargeant pointed out that her company's decorative bags can enhance product promotions for applications in various markets, such as CD mailers, product catalogs, business reply card packs, pre-show promotions for trade shows and events, training and membership kits, and financial reports. When it comes to using Deco Bags to promote printed documents, the possibilities are endless.

"Since our decorative mailers are the outer envelope, distributors can use them whenever they want to bring attention to or are interested in increased response rates to the enclosed printed materials," said Sargeant.

MacPac has exhibited at direct marketing trade shows and is currently showcasing its products at both national and regional promotional products shows, including the recent ASI show in Orlando, Fla. "We are always looking for new ways to promote our products and would definitely be interested in exploring the business forms trade shows for added exposure," added Sargeant, who has witnessed more integration between the business forms and promotional products industries. "This all depends upon options and being able to customize, imprint and personalize products."