Promotional Products Primer

On the other hand, distributors can’t deny the opportunities created by existing customer relationships and one-stop-shopping convenience for offering the profitable marketing tools. The promotional products industry reported more than $19 billion in sales last year—Print Professional’s top 100 distributors accounted for $340 million of that total (up $91 million from the previous year). The following (download PDF by clicking link at right) promotional items—courtesy of Promo Marketing magazine—can help both promo pros and novices alike kick-off a new year of sales success.