Questex Names Chair of Publishing Xchange Event
"Publishing Xchange is being developed to go far beyond digital tools and technology," noted Zwang. "The aim is to help publishers, marketing communication content providers, graphic designers, ad agencies, and commercial and in-plant printers build a stronger roadmap to success. By exploring dynamic new business and process strategies, as a group, they'll understand more than how to survive, but how to prosper over the next challenging decade. We've engineered this conference to be an interactive discussion of the latest market dynamics as they relate to real-world processes and technologies. In the end, it's about achieving maximum return on efforts and investments, while utilizing the most effective and efficient new media channels and platforms. This truly will be truth from the trenches."
- People:
- Questex Media
- Zwang Company
- Places:
- Washington, D.C.