Questions Remain for High-Tech Sales
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The more distributors there are that offer the same Web service or online management program, the more likely it is that the product will remain on the market. But how, then, can a distributorship differentiate its offering?
The next question with high-tech products is how do you measure the value to both your customers and yourself? There is no simple formula. In many cases adopting new technology means a hefty upfront investment and long-term maintenance costs for changing the way you do business—perhaps for both you and your clients. Will the new technology generate savings for everyone over the long run, and how can a smaller distributor get involved?
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