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P+P: How does the economy continue to affect the industry?
RR: I think that the economy affected the market very hard. Print providers' profits are getting lower, many have been fired and many have closed their businesses. End-customers' demands for services and technologies never stop, and I believe that in five years the businesses that will survive in our market are the ones that will realize where the business is going and which new technologies they must adopt into their business. Web-to-print is growing every year at greater than 20 percent, and in the printing market that's a clear sign of success at meeting customers' needs. End-users want good prices, an easy ordering process and advanced technologies.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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