Reinforce Client Loyalty
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As your clients begin working on their financial statements for Uncle Sam, you can bet that they are taking a close look at last year's expenses. It is an opportune time for competitors to promise printing bill reductions.
Make no mistake—when it comes to tax time, all of the special services and extras that you threw in last year are forgotten. Printing costs are just another number on the expense sheet. It is a good time to remind clients of all of the additional sweat that goes into the maintenance of their accounts.
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