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It is effort—real or imagined—which Seitz believes is the chief barrier holding RFID back from more rapid supply chain use. Returning to the RFID-enabled car key fob, for example, he emphasized that consumers do not have to receive extensive training or read large technical manuals prior to use, nor is any considerable customization required. “Basically, the consumer effort [is] nil and the benefits [are] significant,” commented Seitz. “Hence, rapid deployment and rapidly lowered costs.”
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- Companies:
- Diversified Labeling Solutions
Maggie Dewitt
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