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Facing mounting financial hardship, Hymel, a 13-year promotional products industry veteran, learned of Proforma franchise opportunities from an ASI supplier. Given the urgency of the situation and the two partners’ experience and enthusiasm, they were able to condense the normally three-month orientation and training period into a little more than two weeks. On Oct. 31, Hymel and Zabala opened for business as Proforma Key Solutions, with the slogan "The key to rebuilding your city". They worked out of Hymel’s home until moving into a 1,250 square foot office and showroom on Dec. 26.
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- Companies:
- 3M Promotional Markets Department
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