Schawk Appoints New Senior VP
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Schoeneck said, "I am excited to be part of an organization that has been on the frontline of shopper marketing long before the term 'shopper marketing' even existed."
"The path to purchase has changed," continued Schoeneck, "And only by understanding this complex and evolving path will we be able to embrace the empowered multi-channel shopper and inspire her to act. This philosophy will help us create integrated programs for our clients that speak to the shopper's heart as well as her mind, motivating her through all mediums, and ultimately driving store visits and influencing purchase decisions."
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