SGIA Release Market Trend Report
SGIA Release Market Trend Report
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The full report, available to all SGIA members and survey participants, includes data such as: -Technology distribution -Primary markets served -Top methods to attract new customers -Sales and promotion expenditures
According to the report, about 71 percent of imagers agree that referrals are a very effective way to attract new customers, while only about 3 percent rely on online directory listings for new business. To increase their competitive advantage in production, 37.6 percent of all imagers are adding finishing capabilities to their businesses - up from 29.1 percent in 2009.
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- Dan Marx
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