Show and Sell
By Maggie DeWitt
Distributors need all the help they can get these days. It’s tough enough securing appointments to meet with existing customers—let alone prospects—but over-scheduled decision makers still only have limited time for learning about the latest and greatest value-added products distributors may be introducing.
The mystery surrounding this month’s feature encompasses the product, as well as a marketing strategy that makes the most of precious time on sales calls.
Check out the following clues to guess what the product is:
• It is made from electrically charged polypropylene film.
• It is perfect for use as temporary signage.
• It can be packaged as a comprehensive sales tool including everything you need to know for making an impact with the revolutionary new material.
mystery product revealed
Chicago-based GPA Specialty Substrate Solutions introduced ClingZ, a unique, electrically charged printable polypropylene film that sticks to virtually any smooth, clean surface, including brick, wood, plastic, metal and marble.
It makes excellent temporary signage for retailers since it can be easily replaced without harming existing fixtures or leaving any kind of residue. In addition, ClingZ is ideal for wall décor, sports cards, magazine inserts and much more.
Now, GPA Specialty Substrate Solutions is offering an informative sample kit designed to help identify application opportunities for ClingZ.
Each ClingZ kit contains:
• “The Advantage: Who Do You Target” publication of marketing tips
• Design, production, storage and handling guidelines
• A list of frequently asked questions
• Unprinted samples of ClingZ and ClingZ with VersaLiner
• Printed samples
The original ClingZ is available in 2.0 mil white or clear film, tipped on a 10 pt. C1S printable liner. ClingZ with VersaLiner comes in 2.4 mil white or 2.0 mil clear film with a full contact printable 100# liner, tissue backed and polycoated on two sides. It is offered in a variety of sizes for offset presses, as well as a 12x18” HP Indigo compatible sheet.