Silkscreened Labels Keep On Selling
Roeda also pointed out that screen-printed plastic styrene displays for the retail industry are on the rise. "If distributors have retail accounts, they should offer their clients printed or digitally printed displays," he advised.
Roeda and Talion agreed that silkscreened labels can be sold alone or as add-ons. Roeda said that many manufacturers tend to bulk order. "Equipment manufacturers tend to purchase large numbers of custom and safety decals in one order, and then reorder the items as supplies get low." He also said that municipalities and associations also prefer to purchase a variety of decals at once.
Talion said that because Adcraft Decals specializes in silkscreened labels, there are a number of variations that they can produce. "We can add lamination, embossing and urethane doming, and are able to use different colored materials," he said. "This gives people a variety of options to choose from."
Roeda said that although decals are a vital part of his company's print production, Roeda Signs & Screentech Imaging also prints on a variety of substrates. "We print on paper, posters, foamboards, thin plastics, PVC, aluminum and banners made from different materials," he explained.
When it comes to manufacturing challenges, Roeda and Talion said that difficulties range from finding the right adhesives to simply remaining competitive. Said Talion, "We must stay abreast of new materials and adhesives, and other components that will help us offer our distributors better service."
Roeda agreed, "Finding the right kinds of adhesives that will adhere to certain plastic products has proven challenging at times." He said that the plastic industry uses oily plasticizers to manufacture many of its products—making it increasingly difficult for adhesive manufacturers to produce products that will adhere to the plastics.
However, Roeda believes that if there is a will, there is a way. "In spite of this, adhesive and vinyl manufacturers continue to increase their research and development efforts, and usually come up with new products that work well," he said.