Some Racing Stripes for that Tortoise Please
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Yes, we should all keep our eyes open for creative new opportunities. Yes, flexibility in an ever-changing marketplace is imperative. But, this year’s top manufacturer issue showcases the adaptability and tenacity of an industry whose strength is all too often discounted or overlooked.
If we were to make a modern day business adaptation of the old Aesop fable, “The Tortoise and the Hare,” surely printed products manufacturers and distributors would be classified as tortoises and would wear that cap proudly while crossing the finish line first. However, there would be one addition to the story—some very hip racing stripes.
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