State of the Industry
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Products experiencing significant changes include bar-coded labels, integrated products and direct mail pieces. Thanks to advanced computer technology, futuristic bar-coded labels fitted with radio frequency chips are slowly entering the marketplace. Integrated products are streamlining operations and enhancing workplace productivity with user-friendly solutions. And, in the direct mail niche, intelligent databases result in focused mailings and a reduction in wasted materials. In fact, PIA reports that targeted fulfillment services can move direct mail suppliers up the skill/knowledge ladder to higher, value-added services and potentially higher profit margins.
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- Companies:
- Printing Industries of America, Inc.
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