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Over the years, less than 50 printers have distinguished themselves in proactive program selling, and all have been unbelievably profitable and recession-immune compared to reactive, so-called “commercial” shops and resellers. Among the categories conquered (and permanently removed from commercial competition) are horticulture retailers, beverage distributors, real-estate agents, auto dealers and locksmith shops. A final warning: Details of the above programs are confidential, and lawyers are ready to pounce on interlopers. There’s also a final opportunity: Move up the stairs fast and find the cure for the nearest category that’s hurting.
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