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The survey also found that 88 percent of respondents buy printing, and price headed the study’s list of top 10 factors designers consider when selecting a facility to run their jobs. Quality, trust, reputation and environmentally friendly practices also made the list. “As new, alternative media battle it out for mindshare, print continues to demonstrate its strength as the leading choice for marketers, publishers and educators,” said Vince Lapinski, CEO of MAN Roland. “One reason is that new pressroom technology makes print more cost effective, more attractive and more interactive than ever. But, print users need to know how to activate [these] advantages.”
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- People:
- Gordon Kaye
- Places:
- New York
- Westmont, Ill.
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