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"Ask what's preventing the customer from getting what they want. What's the benefit to the customer from a new, better product? Once you have the customer's needs, we can give you the sizes and most economical way to print," Jacoby said.
The Best Fit
For high-quality service, manufacturers can suggest helpful options for customers that can result in cost savings, such as a slight change in size to fit the press. By fine-tuning tag and ticket sales to each individual customer's exact needs, "You'll have a customer for life," Jacoby promised.
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- Companies:
- Stylerite Label
- Places:
- Chicago
- Random Lake
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