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“Based on the success of our podcasts and Webinars, launching a community blog was a natural extension of our outbound marketing efforts,” said Liz Bogut, Four51’s manager of marketing and client growth.
Blogs or Web Logs belong in a category of communication referred to as “social media,” a term used to define electronic-based communications that encourage contributions and open feedback from everyone who is interested in a particular topic. Social media can also include social networks, content communities and podcasts. It is estimated that more than 50 million blogs exist today, and the number is doubling every six months.
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