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Nevertheless, sales for Quikey’s Quikoin have begun to escalate once again. One possible explanation for this renewed interest is the comeback of ’60s and ’70s product trends, including clothing and automobiles.
Mike Burns, president and CEO, also believes baby boomers draw attention to the product’s advertising appeal. “Look at many commercials and ads in the past few years. I [even] saw [a commercial] for Honda minivans—not exactly the sexiest of products [on] the market. Pair it with something that triggers a great feeling from a boomer’s past—in this case, a classic ’70s rock song—and that boomer is now looking at a seemingly staid product like a minivan with a different image in mind,” Burns said.
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